How to Persuade People: The Hidden Power of Stories

The Secret To Improving Your Charisma: Dozens of PROVEN, EASY-TO-LEARN tips you can use right now...

In this video, I explain the power of stories to change people's behavior, especially in the context of health.

Bruce Lambert Northwestern,How Communication Works,howcommunicationworks.com,comm studies,communication studies,communication skills,Narrative persuasion,how communication works,persuasion,social influence,health communication,health campaigns,changing health behavior,how to get someone to stop drinking or smoking,pap test,health promotion,message design,theories of persuasion,influence cialdini,