One simple but crucial aspect many companies get wrong in internationalisation

Over the last 12 years Excedea has executed hundreds of internationalisation strategy processes and market analyses. Based on this experience it is interesting that most companies are often very diligent on market analyses, understanding competition, price levels, value chain positions etc, but miss out on one simple, but crucial aspect. Martin Seppälä (PhD Econ. & Excedea's Chairman of the board) is in this short video giving advice on a problem many companies encounter. Internalization is a time consuming process and often times this factor is set aside too easily.

Find other valuable pointers for international growth down here:
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Market analysis,Foreign markets,New market entry,Competition analysis,Price levels,Internalization,International growth,Global expansion,Excedea,