Why do stories sound like a quick washing powder commercial? . .
A quick washing powder commercial shows a dirty shirt becoming super clean post being washed with a washing powder we are trying to sell. Rarely, do we learn what exactly makes the shirt clean and even if we do, it is vague and generic. .
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Business stories seem to follow a similar pattern, they move from an undesired stage to a desired stage without sharing the insight on what exactly was done to make the change happen. .
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And even if we do share what was done, often it is vague and generic. .
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☑️Empowerment
☑️Responsibility
☑️Cost Saving
☑️Disruption
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are often positioned as reasons for making the change happen but what do they even mean? .
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In today’s 60 Secs #wednesdayvideo we share an example I witnessed recently of vague storytelling. .
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The truth is, we think by just scratching the surface we will be effective with #storytelling but magic only happens when we dig deep.
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Anjali is the Managing Director of Narrative: The Business of Stories, a management consulting firm that helps businesses solve their communication challenges with stories and narrative techniques.
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