Making Healthcare Research Better - A Discussion With Graeme Read

"Making Healthcare Research Better" - A Discussion With Graeme Read

Healthcare marketing research is much talked about but few marketing researchers have had much experience with it. Our guest today, Graeme Read, has - Graeme Read worked for McCann Health for 26 years and before that with SmithKline Beecham. He is now an independent consultant based in Singapore.

In case you're new to it, MR Realities is series of podcasts where Dave McCaughan and I discuss a wide range of topics important to marketing researchers with special guests.

We ask our guests questions you would want to ask, not just what we're interested in. And we let them speak for themselves - no censorship. These podcasts are audio only and perfect for commutes or when you're tired of reading or staring at a computer screen. No registration is necessary.

Here is Graeme's LinkedIn profile:



These are the links to the MR Realities podcasts we've done so far. They're audio only and no registration is necessary:

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