Perception is reality. If people believe in your brand story, it becomes real. As a serial entrepreneur, Peter Michael Oxholm Zigler knows firsthand why branding cannot be overlooked in startups. In this video, he proclaims that people trust in people, not companies. That's why your strongest asset in regards of branding is to have other people tell your brand story - not you. But to do so, they'll have to believe in it. The talk was held at DTU Skylab in Copenhagen and was supplemented by Nicolaj Højer Nielsen, Serial Entrepreneur and Business Angel, and Kiki Lund Schjølin, Senior Business Designer at DesignIt.
PreSeed Aacademy is Denmark's startup school. The academy is pioneered by PreSeed Ventures in collaboration with Nicolaj Højer Nielsen and has developed from a strong desire to help early stage startups succeed.
An ambitious mix of monthly talks, masterclasses, workshops and open door sessions are planned for 2019, so make sure to stay tuned.
Medium
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