#Searchengineoptimization can be described in many ways. One of the most apt analogies for #SEO, especially moving into 2020, is comparing it to a game of chess. Search engine optimization involves equal parts of data analytics (or information) for decision making, strategic planning to establish a plan of attack / goals (for end game), and game pieces, which are equivalent to your website content which can be used in a variety of ways to influence the end game. Like chess, #searchenginevisibility isn’t a “one move and you win” game - rather, it’s about making a series of coordinated moves, playing your “pieces” as your comprehension of the rules increases, and continually making moves based on the data to increase your chances of winning the game. With SEO, winning the game equates to being “seen” online by the people you actually WANT to see you.
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