TRAVEL AGENCY PRODUCTS AND SERVICES-copy-copy

The main role of a travel agent is 'to provide a convenient location for the purchase of travel' (Holloway, 2006:532). This involves performing a great number of tasks: from acting as booking agents, to providing information and advice for customers on all aspects of travel and tourism. Later we will see just how complex an operation this is vary. This depends on the type of travel agency and the area in which it is located. For example, travel agencies in big cities may provide a greater range of tourism products and services due to the larger population and the wider divergence in requirements as a result. It can supply a wide range of products and still achieve the economies of scale it needs to justify the extended services.
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