Aaron is attending Man Camp in Austin, Texas where like-minded entrepreneurs take part in workshops, discuss entrepreneurship, and play board games! While hanging out, Aaron extracts some priceless business tips from the attendees who are all in different stages of entrepreneurship.
#1 TIPS FROM MAN CAMP
++ Eric Bandholtz from Beardbrand joins Aaron first. Beardbrand was a bootstrap company that made money from day one. An important note is that Beardbrand has never discounted as Eric feels as if discounting diminishes the value of high-end products. His challenge early-on was getting people familiar with his product in order to see the value and make a purchase. Later, being a better manager and growing a team became his challenge. Eric’s #1 tip is to ‘just do it’, especially when you're young. He adds that if you want to be an entrepreneur, you need to like solving problems because they never end.
++ Next up is Raphael Schneider from Gentleman's Gazette who started a passion-driven niche business Fort Belvedere around his audience. Independent from advertisers, the company offers premium products for the distinguished gentlemen who appreciate authenticity and quality. Fort Belvedere was also started by bootstrapping, starting with smaller products with good margins that were easy to ship. His tip is not to grind hard because your mind will be put into survival mode, focusing on money and forgetting strategy. When in the grind, take a step back and reevaluate your direction and determine what the ‘real’ problem(s) is/are.
++ Myke Macapinlac of Social Confidence Mastery joins Aaron next. By improving social confidence, he helps engineers, programmers, and developers who are professionally successful but lonely without meaningful connections. His tip is: if you want to get paid big money, solve big problems.
++ Jon Shanahan from The Kavalier is next to join Aaron. When he was buying clothes, he couldn't find suitable reviews, so he started creating & publishing review videos on his YouTube channel. His men’s clothing and fashion critiques are predominantly unsponsored videos (no sponsorships for reviews or roundups) and what he’d actually like to watch. His tip is to do what you're excited about, what you're good at, and what you love even if it's niche specific with a smaller audience (rather than a broad topic in which you're not fully interested).
++ Jeff Morgan from The Style O.G. has an experience-based men's lifestyle channel focusing on style, grooming, and dating for a younger male audience. His tip is: in ‘new age’ business, apply ‘old business’ principles. For example, reinvesting enables an entrepreneur to make more later which he terms ‘delayed gratification’. He lives off his savings from his previous job and reinvests as he develops new ideas. The goal is to build over 3-to-4 years before taking a salary.
++ Thanh Pham from Asian Efficiency relays that his company’s goal is to teach other companies how to operate with the least amount of effort while delivering the maximum amount of output (aka efficiency & productivity). His tip is: charge the right price to grow your business faster. When starting, most businesses evaluate cost & competitors to determine what to charge. Take additional steps to investigate, learn, and test as even small differences in price can make a big difference in profit.
++ Antonio Centeno’s YouTube channel Real Men Real Style is his primary business with auxiliary businesses MENfluential Media and Vitamen. His tip is to make decisions based on data rather than emotions. Decisions will be statistically better when emotions are taken out of the decisions.
RAPID FIRE BUSINESS ADVICE
++ Justin Jeffers from Jay Butler Shoes and The Fine Young Gentleman: Everything will always go wrong when you don't want it to go wrong so be prepared.
++ Mike Schwarz from Ribbed Tee and Ask Andy: Fail fast but fix it faster.
++ Kho Nguyen of Gentleman Within: Have a homebase such as a blog to drive people and as backup if Instagram and YouTube end.
++ John Galvano from 40 Over Fashion: Fail forward and plan ahead.
++ Andrew Snavely from Primer: Stop doing things that don't work, and don't be afraid to try new things to see what else will work.
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