Dongripada is a small village situated in Usgaon. With a population of over 300 people, the area is wide enough for the brands to target. Most of The villagers are Maharashtrians while only few of them can speak and apprehend hindi. The consumers over there, are aware about various FMCG brands for instance Wheel, Clinic plus, Ariel, parachute, dove, fair&lovely.
We also discovered the local brands running in the village like Kesari Soap, Puff G wafers, Funtrola Crazy Cola, Ringoz, Pistol Chaap Garam masala.
Our study facilitated us in concluding that From the Marketer's point of view, Product Awareness poses a challenge in Dongripada.
For more detailed information, watch the video above.
Narsee Monjee College of Commerce and Economics
SYBMS A - MARKETING
Jill Acharya
Nimisha Chetani
Nayomi Amaria
Simona Bansal
Zeel Mehta
Samyak Bhandari
Bhakti Mehta
Music Copyrights -
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