How to Choose a Winning Webinar Topi

Hello, everyone! I hope you are having a great week! Wow! This week has been busy! It has been a week all about webinars! Seriously, we have a handful of webinars in the making as we speak!

Webinars have been growing in popularity in the last few years, as small business owners have realized their potential for deepening customer relationships. It can be challenging to create a real, personal connection with your customers in the online world but a webinar allows you to do just that. Your clients can hear your voice and see your beautiful face too! Just like how you can see me right now!

That said, developing a webinar isn't easy, especially if you've never created one before. You must do extensive research, write your script, create a high-converting presentation, write your sales boosting email sequence and the follow-up sequence as well, integrate everything, and let’s not forget all of the marketing & advertising to fill the webinar up. But there is one thing you need to do before anything else...

The first step in developing a winning webinar is choosing a winning webinar topic. You need one that will both show off your mastery of the subject matter AND draw curious customers in. There’s a VERY exact science in choosing a webinar topic that leads to the sale. Your webinar can be amazing, yet still not pul in any sales once you point people to your call to action. So creating the perfect topic that leaves your audience excited AND makes buying your product the natural next step. This is something that I frequently discuss with many of my clients. They want to put on a webinar, but they need some help focusing in on the right topic. In this week's blog, I'm going to walk you through some of the steps I take with clients to help them pick a winning webinar topic that will convert their online attendees into paying customers! Jump over to the blog to learn more!

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