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As a YouTube creator, you are required to set future and existing videos as made for kids or not. Even creators who don’t make content for kids need to set their audience. This will help ensure that we offer the appropriate features on your content. 

To help you comply, we are introducing a new audience setting on YouTube Studio. You can set your audience:

At the channel level, which will set all of your future and existing content as made for kids or not. 

Or, at the video level. If you choose this option, you’ll need to set each existing and future video as made for kids or not. 

Note:

To set your audience as made for kids, you'll need to do so in YouTube Studio. You won't be able to do so in Creator Studio Classic.

We'll make the audience selection tool available to third-party applications and the YouTube API Services in the near future. For now, please use YouTube Studio to upload made for kids content.

Important: Why every creator must set their audience

These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Regardless of your location, we require you to tell us whether or not your videos are made for kids. If you fail to set your audience accurately, you may face compliance issues with the FTC or other authorities, and we may take action on your YouTube account. Learn more about the FTC’s enforcement of COPPA. 

Note: We’ll also use machine learning to help us identify videos that are clearly directed to young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you because our systems may not identify content that the FTC or other authorities consider to be made for kids. If you need help determining whether or not your content is made for kids, check out this Help Center article or consult legal counsel.

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