PEST Analysis - How to Spot Trends & Evaluate Your Business Environment

Economic factors, political factors, cultural factors, natural factors can all influence business decisions. If firms are able to plan for the changes that are coming in their business environment they have a better chance to survive and thrive. Here we talk about the basics of the PEST or PESTLE analysis which looks at marco effects on businesses.
Copyright Mark Wolters 2020

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Topic 3: Marketing Environment

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